Question 1

What makes TRACTIONED different from others in EventTech?

Accepted Answer

TRACTIONED stands out from competitors like Bash.com, PartySlate, ZankYou, and Zola in several key ways:

1. Unified Event Platform: While many platforms focus on connecting you to vendors (like photographers, caterers, or venues), TRACTIONED offers full event orchestration. This means they don't just connect you to suppliers, they manage the entire event planning process—like coordinating logistics, managing payments, and ensuring everything runs smoothly, all in one place. It’s more like a central control system for the entire event, rather than just a marketplace.
2. AI and Blockchain: TRACTIONED uses artificial intelligence (AI) to personalize event plans and automate much of the process, which reduces errors and saves time. Blockchain ensures secure financial transactions and legally binding agreements with vendors, providing a higher level of trust and reliability compared to other platforms, where these aspects may not be as robust.
3. Service Level Agreements (SLAs): Unlike other platforms, TRACTIONED introduces SLAs for events, ensuring that service quality is guaranteed. This is a major differentiator because it offers clients more confidence that what they’re promised will actually happen—something that isn't standard in the event industry.
4. Global Reach with Local Flexibility: TRACTIONED isn’t just targeting local or niche markets; it’s designed to handle both small local events and large international events with the same level of service. This flexibility, coupled with their global reach, allows them to cater to a much broader range of clients.
5. Proven Success: The company has already executed over 2,000 events, generating $8.5 million in revenue. This shows they’ve been able to prove their model in the real world.
In short, TRACTIONED isn’t just another event planning website; it's a comprehensive, AI-driven platform that manages every detail, providing more security, reliability, and a seamless experience that competitors can’t fully match.

Question 2

What's orchestration in events?

Accepted Answer

When TRACTIONED talks about "orchestration," it means they handle and coordinate all the moving parts of event planning for you. Think of it like a conductor leading an orchestra—each musician plays their part, but the conductor ensures that everything comes together smoothly and in harmony.

In the context of TRACTIONED, orchestration means they’re not just helping you find vendors (like venues, caterers, and photographers); they’re also managing how these vendors work together to create a seamless event. This includes:
1. Coordinating logistics: Making sure the caterer knows when and where to deliver the food, the photographer is ready when the event starts, and the entertainment happens at the right time.
2. Handling communication: TRACTIONED manages all the back-and-forth communication with different vendors, so you don’t have to keep contacting each one separately.
3. Ensuring smooth execution: They use AI and technology to prevent mistakes, make sure everyone’s on the same page, and guarantee everything happens on schedule, from setup to the final breakdown.
In simple terms, orchestration means TRACTIONED makes sure that every part of your event works together smoothly, taking the stress off you and ensuring everything happens without a hitch.

Question 3

Is it a planning service or software?

Accepted Answer

TRACTIONED is a software platform that you can use to plan and manage events, rather than an event planning service where people do the work for you. Think of it like using an app or website to organize everything yourself, but with powerful tools that make the process easier and more efficient.
Here’s how it works:
 • You’re in control: You use TRACTIONED’s platform to plan your event, choosing venues, caterers, entertainment, etc., just like you might shop online.
 • AI helps: The software guides you through the process, using artificial intelligence to suggest the best options and help automate tasks like scheduling and communication.
 • Secure transactions: Everything, from booking to payment, is handled on the platform, with blockchain ensuring security and trust between you and the vendors.
 • No need for manual coordination: The platform "orchestrates" the event by managing logistics, timing, and contracts, so you don’t have to juggle everything yourself.
In short, it’s a self-service software tool that empowers you to plan events more easily, but it does much of the heavy lifting in terms of coordination and management using its technology.

Question 4

So event planers will NOT lose their jobs?

Accepted Answer

Event planners won’t lose their jobs because of TRACTIONED; instead, they can benefit from using the platform to make their work more efficient. Here's how:
1. Streamlined workflow: TRACTIONED helps event planners by automating repetitive tasks, such as scheduling, vendor coordination, and managing payments. This allows planners to focus more on the creative and personalized aspects of event design and client interaction, rather than getting bogged down with administrative work.
2. Better tools for professionals: Event planners can use TRACTIONED to manage larger or more complex events with ease. They can tap into the platform's AI-powered suggestions, secure transactions, and real-time availability to offer their clients a smoother, more professional service.
3. Increased capacity: Because TRACTIONED takes care of many logistical challenges, planners can handle more events at once or work on bigger projects without needing extra staff.
4. Partnership opportunities: TRACTIONED could also open new opportunities for event planners by connecting them with a broader range of clients and vendors. Planners can use the platform to offer their services within the ecosystem, taking advantage of the secure framework and orchestration technology.
In short, TRACTIONED isn't about replacing event planners but enhancing their capabilities. It allows them to work more effectively, take on more clients, and deliver better results, while focusing on the high-value, personal touch that makes their service unique.

Question 5

How can technology handle the unique and creative nature of events without direct client communication?

Accepted Answer

You're absolutely right—each event is unique and requires a personal touch, which is why it's hard to imagine everything fitting into an automated system. However, TRACTIONED isn't trying to replace personal communication or the creativity involved in planning events. Instead, they're streamlining the logistical and administrative side of event management to free up time for more personal interactions.
Here’s how TRACTIONED might work for you as an event supplier:
1. Automating routine tasks: Things like availability checks, sending proposals, and managing payments could be automated through the platform. This means you wouldn’t need to spend time going back and forth with clients about dates, pricing, and contracts—they’d see your availability and make bookings through the system. This frees up time for you to focus on creative discussions with clients.
2. Personalization still matters: While the platform manages the technical details, there’s still space for personalized communication. TRACTIONED doesn’t eliminate the need for conversations—it just ensures that when you do talk to a client, it’s about creative decisions and not about chasing paperwork or schedules. The platform could even help provide event templates or starting points, but the personalization and creative aspects would still be up to you and the client.
3. Real-time collaboration: Think of the platform as a collaboration tool. You and the client could use it to share ideas, manage timelines, and keep everything on track. While some back-and-forth could be automated, key creative decisions and the "personal touch" remain between you and your client.
4. Scaling your service: If you rely on personal meetings for every aspect of event planning, it limits how many events you can handle at once. TRACTIONED would allow you to scale by automating the repetitive parts, while still leaving room for creative discussions and high-value client interactions.
In essence, TRACTIONED isn’t trying to fit creativity into a box. It’s just helping with the “business side” of events— specifications for individual services in your event, availability, logistics, contracts, payments—so you can focus more on what really matters: creating an exceptional event experience for your clients.

Question 6

How does TRACTIONED manage availability and pricing in a fluid event environment without requiring fixed prices?

Accepted Answer

TRACTIONED is designed with the dynamic nature of the event industry in mind. You do not need to have the same price all the time. As a service provider, you have full control over your prices and availability. Here’s how it works:

• Self-Learning System: The platform uses a self-learning mechanism that provides clients with an estimated price range (based on your last-known, average, minimal prices etc.). This helps clients get a good sense of what to expect, but the price is always subject to final confirmation.
 • Dynamic Price and Availability Checks: When a client checks availability, TRACTIONED requests real-time information from you. The final price and availability must be confirmed by you, or you can automate the process using predefined criteria, such as seasonality, event type, etc. You can set up ranges and conditions so that prices adjust automatically, if you prefer, while still retaining control.
 • Offer Expiration: You can also set an expiration time for your offers, meaning that if a client doesn’t confirm within a certain period, the price and availability will need to be rechecked.
In short, TRACTIONED gives you the flexibility to manage prices and availability on your own terms, while offering clients a realistic estimate and allowing you to adjust details as needed saving you significant time and energy.

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